www.tapperpress.com - Tel.: +49 40 278 78 480

Global communication for better understanding

Press office

In this workshop we

• practise the writing of short news and feature items
• improve leads - how to “sell” your story
• learn how to structure a story
• discuss the role of gender in stories and in media houses
• share practical tips of how to overcome issues of discrimination
• find new story angles to stories on women

Accurate, balanced reporting aims to show, not tell. - Be wary of clichéd reference to gender, ethnicity and age: Look for new and surprising angles to cover gender issues - all the time! - Don’t stereotype (“usual machismo/ feminist attitude”) - BUT: Don’t be excessively politically correct either (a female prime minister is still a prime minister, “women’s lib activist” is better than “representative of a western women’s right group”  - Use natural language (“elderly people”, not “senior citizens”, “poor” not “disadvantaged”) - Stereotyping is outdated and does not make a good story - but gender inequalities often do!

Male attention: How to write about women’s issues concerns all journalists

This workshop was first conducted for INWENT, Hamburg 2008

„Stereotyping is outdated - look for new angles to cover gender issues”

Andrea Tapper

“Reporting with gender awareness”

3-day-workshop.

TEACHING JOURNALISM: WORKSHOP „REPORTING WITH GENDER AWARENESS“